Deerfield Has a New Look

Today, we are announcing that Deerfield has a new look. We’re still the same Deerfield, just with a refined look and focus. We’re excited to share these brand updates and why we made them.

What’s changed and what hasn’t

We’ve updated our logo, typeface, colors, and imagery like photography and illustrations. We’ve also evolved from “Deerfield Financial Advisors, Inc.” to “Deerfield”. When our firm began in the 80’s, fee-only financial advice was a novel idea and so we felt the need to include “financial advisors” in our brand to help define what we do. 

These days we do so much more than provide financial advice. We believe the new look better matches what we’ve become over the past two decades – a wealth management firm on a mission to help our clients focus their wealth on their most personal and worthwhile causes. We’ve always believed planning is more effective when it is grounded in purpose, something we’re now branding as wealthwhile planning. Aside from new colors, illustrations, website, and messaging everything our clients will experience will largely be the same, including our office locations in Indianapolis and Park Ridge.

How we got here

Deerfield started out as a fee-only financial planning company, but we’ve expanded beyond just developing financial plans and providing investment management services. We have become a full-service wealth management firm for individuals and families looking for a different approach to financial planning. 

Our clients’ needs have evolved over the years and we’ve evolved our business and services right along with them. Today, we help families across the United States and beyond discover how to focus their wealth to create more of what is worthwhile in their lives.

Staying true to ourselves

With this brand redesign, we set out to retain all the elements that endeared our earliest clients to Deerfield, while creating space for our brand to grow and connect with even more families. We didn’t want to lose our heritage in the process, so we focused on capturing the essence of what Deerfield has always been.

We want to show our clients that what we do is about much more than numbers. In doing so, we will continue to champion authenticity, encouragement, adaptability, and empathy because it’s what helps us — and our clients —stand out. We hope to inspire them to be more bold and creative as they seek to bring more fulfillment and meaning to their families and communities. We hope you like this new look and feel for Deerfield! Be on the lookout for more updates—like a revamped look for our communications and a brand-new website—as we continue to transcend the conventional model to better serve our current clients and those families looking to focus the power of their wealth.


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